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Landing International Partners with JCPenney To Create New Beauty Retail Concept

The in-store and online shopping platform, JCPenney Beauty, is driven by customer demand for minority-owned brands that meet the needs of every demographic.

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By: Lianna Albrizio

Associate Editor

Landing International, the B2B technology platform that unlocks retail efficiencies for indie and minority-owned beauty brands, is partnering with JCPenney on its new beauty retail experience: JCPenney Beauty.    This month, JCPenney will launch a new in-store and online shopping platform for the mass market, masstige, and prestige cosmetics. The hyper-inclusive shopping experience is driven by customer demand for minority-owned brands that meet the needs of every demographic.    ...

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